Design and development of a responsive website to help promote and sell tours around the North Coast of Ireland.
Belfast Mini Coach offers professional and reliable coach services throughout Northern Ireland and Ireland. Following on from previously completed work by amigo. in the creation of their private hire website, Belfast Mini Coach approached us to design and develop a separate tours website to allow them to promote and sell tours of the North Coast of Ireland.
To begin the project, amigo. developed a content strategy for Belfast Mini Coach Tours. This content strategy started with research into the target audience for the website, and who will be using the site to book tours, examining keyword search terms and where users were likely to be coming from.
This research allowed us to gather content for the website to help us tell a story of where these tours would be taking potential customers, and try to show off the beautiful locations on offer. The design of the website was then shaped around this content, while also keeping in mind how we could use the keywords we discovered during our research to help boost SEO and search rankings relative to competitors.
In creating our design, from wireframes through to development, we focused on displaying the various types of tours available at Belfast Mini Coach, providing an easily accessible link to book tours on every page. Each of the individual tour pages showed off the tour routes with interactive maps enticing the user to interact with the website in a more memorable fashion. Separate pages were also created for popular selected tour destinations to help with both SEO and showing off the great locations available on the tour.
Our continued work with Belfast Mini Coach in Search Engine Optimisation has now seen it climb onto the opening page in Google for various keyword search teams. amigo. has also focussed on improving other key search engine metrics such as website performance, accessibility and user experience.
Belfast Mini Coach has continued to grow with the help of amigo. seeing thousands of visits to the new tours website – 40% of which are visitors from outside of the UK & Ireland. This has lead to hundreds of successful tour bookings for visitors to Northern Ireland from the likes of the United States, Netherlands, India and China.
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