Load Testing Your Website Before Peak Season
Your site is fast when one person uses it. Peak season asks a different question. How to find out what your website does under load, without a testing lab.
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Seven Weeks to Black Friday: A Countdown for NI Retailers
Black Friday falls on 27 November. Working backwards from that date, here is what needs to happen each week between now and then.
Halloween Marketing for Belfast and Derry Businesses
Halloween is a four-week window with real commercial weight in Northern Ireland. What to publish, when to publish it, and how to stop on 1 November.
The Autumn Google Business Profile Audit
Your Google Business Profile does more work than your homepage over the festive season. A field-by-field audit to run before the busy quarter starts.
Winter-Proofing Your Hospitality Website in Belfast
Bookings, party menus, opening hours and the searches people make on a wet Tuesday in November. What Belfast restaurants, bars and hotels should sort before the festive season.
Seasonal Landing Pages That Earn Their Keep
Most seasonal landing pages are built in a rush, used for three weeks and abandoned. How to build ones that convert during the campaign and keep working afterwards.
Writing Website Copy That Sounds Like Northern Ireland
Most small business websites are written in a bland corporate register that belongs to nobody. How to write copy that sounds like your business and reads like a person.
Golden Quarter Readiness: Getting Your Online Shop Ready
The technical, operational and commercial checks Northern Ireland e-commerce businesses should complete in September, before the busiest trading period of the year.
Local Events as a Marketing Channel for Belfast Businesses
Culture Night, the arts festival, market weekends and match days move enormous numbers of people through Belfast. How to make sure your business is visible when they arrive.
Five Website Metrics Worth Watching (And Four to Ignore)
Most small business owners track the wrong numbers. Here are the five that tell you something useful about your website, and the vanity metrics that waste your attention.
Planning Your Q4: A Digital Marketing Calendar for Northern Ireland
Halloween, Black Friday, the Belfast Christmas Market, Small Business Saturday and the December rush — the dates that matter and when to start work on each.
Back to Business: The Autumn Website Reset for Belfast SMEs
September is the real new year for most Belfast businesses. A practical reset for your website before the busiest quarter of the year arrives.
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