Writing Website Copy That Sounds Like Northern Ireland
Most small business websites are written in a bland corporate register that belongs to nobody. How to write copy that sounds like your business and reads like a person.
The Web Design Agency for Belfast & Northern Ireland
Web Design, Content Management, E-Commerce, Mobile Apps, Digital Marketing, SEOWeb Design
Amigo Studios is a Belfast web design agency helping businesses across Northern Ireland grow online. Bespoke websites, e-commerce, SEO and digital marketing — with proven local results and ongoing support.
Over 100 clients use Amigo Studios to better their business. Read our customer stories
Who We Build For
Web Design for Belfast Businesses
We have run our studio from Belfast since 2013, and most of the businesses we work with are within an hour's drive of it. That matters more than it sounds: the useful conversations happen quickly, in plain language, with someone who knows the market.
What our clients share is that the website is a working part of the business rather than a brochure. So we build for the job: fast on a phone, clear about what you do and where, and straightforward to update. Sometimes that means a content management system you can run yourself; sometimes a full e-commerce build; often it means stripping out what the last agency added and never explained. If you are weighing up web design in Belfast, the first conversation is free and there is no obligation attached to it.
Takes bookings
Coach operators and tour companies whose enquiry forms match how people actually plan a trip to the north coast.
Sells products
Shops selling to GB and the Republic, with VAT under the NI Protocol and shipping set up properly from the start.
Generates enquiries
Clinics, engineers and trades whose appointment requests land somewhere the reception team will actually see them.
Runs without us
A content management system your own team can update, with training at handover rather than a support ticket.
Transport and coach hire, an enterprise centre supporting local start-ups, a refrigeration engineer, an eye care clinic, a bowling club, a business sales marketplace, photographers and musicians — not one type of business, but the same kind of job.
- Belfast studio since 2013
- Over 100 businesses
- Hill Street, Cathedral Quarter
- Free first conversation
Recent Work
Websites We've Built for Northern Ireland Businesses
Ongoing maintenance, support and continuous development of an existing Next.js marketplace for buying and selling businesses across Northern Ireland.
Website redesign and WordPress build for the enterprise centre for Larne and Ballyclare, bringing business support, employment programmes, managed workspace and conferencing together in one clear, responsive site.
Comprehensive SEO optimization and website enhancement for Ballybrakes Bowls through keyword research, link building, technical SEO and performance improvements.
Custom WordPress website showcasing Belfast Mini Coach's private hire and event travel services, making transport bookings simple across Belfast.
“If you're looking for amazing web designers in Belfast, look no further than Amigo! They're a pleasure to work with and deliver exceptional results. We can't recommend them enough!”
Eric Moore
Belfast Bus Company
Unlock Your Digital Potential
Need a New Website? CMS? E-Commerce? SEO?
Discover the power of Amigo Studios' web design services. From captivating responsive web design focused on user experience to strategic search engine optimisation, and more, our web designers have the tools to grow your business online.
Web Design & Development
We turn ideas into professional, beautifully designed, custom built websites that tell your story.
Content Management Systems (CMS)
Easily manage and update your website's content with our user-friendly content management solutions.
E-Commerce
Powerful e-commerce websites for maximum online sales. Manage products, payments, and orders seamlessly.
Mobile App Development
Create engaging mobile apps for iOS and Android with our expertise in mobile application development.
Search Engine Optimization (SEO)
Increase your online presence with our expert SEO services. Drive organic traffic and improve search engine rankings.
Digital Marketing
Drive growth with our digital marketing solutions. Reach your audience effectively and achieve online success.
Dedicated Aftercare. Sustaining Your Website Success.
We're committed to your success even after launch. Our website aftercare services ensure continuous support for your online presence.
Web Hosting.
- Premium website hosting, perfectly tailored to complement our web design and development services. Includes a free domain.
Website Maintenance.
- Effective website maintenance ensures your online presence remains up-to-date, backed up, secure, and functioning optimally.
Web Analytics.
- Unlock actionable insights with web analytics and make data-driven decisions for your business.
Where We Work
Belfast First, Northern Ireland Throughout
Our studio is on Hill Street in the Cathedral Quarter, and Belfast is where most of our work starts. But Northern Ireland is small enough that “local” stretches a long way, and the drive is rarely the obstacle people expect. If you would rather meet in person, we will come to you.
Location matters for a second reason. A search for a service almost always carries a place with it, spoken or assumed, and a site that only ever says “Northern Ireland” serves nobody in Coleraine. Part of the work is making your site specific about where you operate, so the people nearby actually find it — we explain how in our Belfast local SEO guide.
46 Hill Street, Belfast — where every drive starts
Greater Belfast
On our doorstepWithin the hour
Where most of our work outside the city isFurther afield
We still come to you
How We Work
How a Website Project Runs
Most people asking about a website have been burned before, usually by not knowing what was happening until it was too late to change it. Four stages, and you know where you are in all of them.
Step 1
Discovery
Free · 30 to 60 minutes
A call where we work out what the site actually has to do and what is getting in the way. No commitment — you leave with our notes either way, even if we are not the right fit.
Step 2
Quote and proposal
Fixed price where scope allows
A written proposal with a fixed price, or a clear estimate range where the work is genuinely open-ended. It states what is in scope, what is not, and the timeline. Take as long as you need with it.
Step 3
Design and build
Progress every week
Design first and iteratively, then development. You see progress weekly rather than a reveal at the end, on a staging site you can click around before anyone else sees it.
Step 4
Launch and aftercare
Redirects, analytics, handover
We launch with you rather than at you: content checks, redirects from the old URLs so you keep your rankings, analytics, the unglamorous parts. Then ongoing aftercare, or a clean handover to your own team.
Typical timelines run from a few weeks for a small marketing site to several months for a custom build — the proposal will say which yours is before you commit to anything. Once you are live, the aftercare side covers hosting, updates and monitoring, so the site does not quietly rot the way unmaintained sites do.
Budget
What a Website Costs
Most agencies will not publish a number, which helps nobody deciding whether to make the call. These are the ranges our work actually falls into.
- Brochure & marketing sites
- £1,000 – £3,000
- Bespoke marketing sites for service businesses and professionals who need a strong presence without the complexity of selling online.
- E-commerce stores
- £3,000 – £10,000+
- Shopify, WooCommerce or headless builds, including product setup, payments, shipping and NI Protocol VAT.
- Bespoke & custom builds
- £5,000+
- Booking systems, member portals, multi-site networks and custom applications where off-the-shelf platforms fall short.
- Aftercare & maintenance
- from £50/month
- Hosting, security updates, performance monitoring and content changes once the site is live.
What moves a quote up or down:Page countWhether the content exists yetIntegrationsCross-border VAT and shippingTimeline
Most marketing-site projects start around £1,000. Anything smaller we either quote directly or point you towards a cheaper route than hiring us. The full pricing page breaks down each range, and what you will pay for hosting and domains on top.
Before You Get in Touch
Frequently Asked Questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
How much does a website cost in Belfast?
Marketing sites generally run £1,000 to £3,000, e-commerce stores £3,000 to £10,000 or more, and bespoke builds start around £5,000. The variables are the number of pages, whether your content already exists, and whether the site has to integrate with anything you already use. We quote a fixed price wherever the scope allows it.
How long does a website take to build?
A small marketing site is usually a few weeks. An e-commerce store or a custom build is typically two to four months. The biggest variable is not development, it is content — projects wait on copy and photography far more often than they wait on code. Your proposal gives a timeline before you commit.
Do you work with businesses outside Belfast?
Yes. We are based on Hill Street in Belfast, but we work across Northern Ireland, including Lisburn, Newry, Derry/Londonderry, Antrim, Ballymena, Coleraine and Bangor. Northern Ireland is small enough that meeting in person is rarely a problem if you would prefer to.
Will I be able to update the website myself?
In almost every case, yes. We build on content management systems you can run without us, and we show you how before handover. If you would rather not touch it, our aftercare plans cover content updates from £50 a month.
Can you redesign a site without losing our Google rankings?
Yes, and this is the part most redesigns get wrong. Rankings are usually lost because old URLs are dropped without redirects pointing to the new ones. We map the old structure to the new one before launch, redirect everything, and watch Search Console afterwards to catch anything that slipped through.
Do you build e-commerce sites for Northern Ireland businesses?
Yes, on Shopify, WooCommerce and headless setups. Selling from Northern Ireland has specifics worth getting right up front, particularly VAT under the NI Protocol and shipping to both GB and the Republic, and we set those up as part of the build rather than leaving them to you.
What happens after the site launches?
You either move onto an aftercare plan covering hosting, security updates, performance monitoring and content changes, or we hand over cleanly to whoever is taking it on, including access, documentation and anything they need. There is no lock-in either way.
Is SEO included, or is it separate?
The technical foundations are included in every build: clean structure, fast loading, correct metadata, working schema markup, and a sitemap search engines can read. Ongoing SEO work such as content, local listings and link building is a separate service, because it is continuous rather than something that finishes when the site launches.
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